Apollo.io vs Lusha
Buyers searching "Apollo.io vs Lusha" usually want to know which database and outreach model fits a small team. This page summarizes public positioning—then where an integrated workspace like Leads Lord may still win.
Pricing & features change
Competitor pricing and features were researched from public sources. Verify on each vendor's site before purchasing. Leads Lord capabilities reflect the current product—see our product guide.
Last updated: 2026-05-22
Feature matrix
| Feature | Apollo.io | Lusha |
|---|---|---|
| Primary strength | B2B company lead discovery with service, location, and contact filters | Large proprietary B2B database |
| Pricing model | Published monthly plans | Free tier available; paid plans commonly listed around $49–$149 per user/month ( |
| Second tool pricing | — | Free tier with limited credits; paid plans commonly advertised from roughly $29– |
| WhatsApp outreach | yes | no |
| Enterprise intent data | no | varies |
Pricing comparison
| Product | Pricing (public info) | Best for |
|---|---|---|
| Apollo.io | Free tier available; paid plans commonly listed around $49–$149 per user/month (annual vs | SDR teams, startups, and mid-market sales orgs that want database + outreach in one stack. |
| Lusha | Free tier with limited credits; paid plans commonly advertised from roughly $29–$99+ per u | Sales reps and recruiters who need fast contact lookups while browsing LinkedIn or company sites. |
| Leads Lord | From $29/mo (verify in app) | Lean teams wanting one workspace |
Verdict
Apollo.io leans toward SDR teams, startups, and mid-market sales orgs that want database + outreach in one stack.. Lusha leans toward Sales reps and recruiters who need fast contact lookups while browsing LinkedIn or company sites.. Leads Lord is worth a look if you want hunt, email, WhatsApp, and lead history without stacking three vendors.
Frequently asked questions
Should I pick Apollo.io or Lusha?
Match the tool to your motion: Apollo is stronger when you need a massive contact graph and SDR-style sequencing at scale. Leads Lord is built for teams that want affordable hunt → review → email/WhatsApp outreach in one workspace without per-seat credit math on every mobile lookup. For Lusha: Lusha is excellent for rep-led lookups. Leads Lord is better when you want to build lists by category/location, run hunts, and message from the same product.
Related pages
Try Leads Lord on your next hunt
Hunt B2B leads, review contacts, and run email or WhatsApp outreach in one workspace—with transparent plans for small teams.